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MyBuilder vs Rated People vs Checkatrade for Builders: Which Is Worth It?

For builders, Checkatrade suits large projects where homeowners research, MyBuilder suits mid-range jobs you can choose to chase, and Rated People is now part of Checkatrade Group with memberships closed. The cost that surprises builders most is the site survey for a lead that never converts.
Blake Folgado, Co-founder, Tradehand9 min read
MyBuilder vs Rated People vs Checkatrade for Builders: Which Is Worth It?

Key takeaways

  • Checkatrade: Free, Approved and Growth tiers. Approved members do not appear in standard search results.
  • MyBuilder: free to join, with a fee for the customer's contact details when you are shortlisted.
  • Bark: credits for each introduction, no commission.
  • Rated People: now part of Checkatrade Group, memberships closed.

Lead Platforms for Builders: The Short Answer

Building leads cost more to chase than most trades' leads, because an accurate quote needs a site visit. Checkatrade suits extensions, conversions and renovations where homeowners research and want a vetted builder. MyBuilder and Bark suit mid-range and smaller jobs you can pick and choose. Rated People no longer takes new members. Past customers, architects and Google bring the best work of all.

Building workBest sourcePlatform role
Extensions, loft conversions, renovationsCheckatrade, FMB, referrals, architects, HouzzStrong: homeowners research and value credentials
Kitchens, bathrooms, garden roomsMyBuilder, Bark, GoogleUseful if you choose which leads to chase
Small repairs and gap-fillingMyBuilder, BarkFills diary gaps; watch the survey cost
Commercial and public sectorConstructionline, CHAS, approved contractor listsNot a consumer platform job

Sources: Checkatrade: Pricing (checked October 2026), MyBuilder: Tradesperson sign-up (checked October 2026), Rated People: Help for tradespeople

Checkatrade, MyBuilder and Rated People for Builders: What Each One Charges (Checked October 2026)

Checkatrade has three tiers. Free is £0 a month and gives you a free profile to collect reviews. Approved is £30 a month. Growth has prices from £59 a month, set by your trade, the postcode areas you pick and the number of leads you want each year. Checkatrade's support page says Approved members do not appear in standard search results.

MyBuilder is free to join and you can respond to as many leads as you like. Its sign-up page says: "If you're shortlisted, we charge you a fee for the customer's contact details."

Rated People is now part of Checkatrade Group. Its help page says memberships are closed and its leads go to Checkatrade tradespeople.

For the full price comparison, including Bark, read what Checkatrade, MyBuilder, Bark and Rated People cost in 2026.

Sources: Checkatrade: Pricing (checked October 2026), Checkatrade: Getting jobs through Checkatrade, MyBuilder: Tradesperson sign-up (checked October 2026), Rated People: Help for tradespeople

Bark for Builders: Credits for Each Introduction

Bark sends a job alert to several trades at once and charges credits for each introduction. Its pricing page says it takes no commission, that cost varies by service, job value and local supply and demand, and that credits are valid for 3 months from purchase. Bark does not publish one price per lead, so judge it from your own account by dividing credits spent by jobs booked.

Bark can be worth a two to three month trial alongside one main platform. Keep its results separate and compare cost per booked job against Checkatrade and MyBuilder before giving it more budget.

Sources: Bark: How it works for sellers, Bark: Pricing for sellers

The Site Survey Cost of Chasing Building Leads

A builder cannot price "single storey rear extension" from a job post, so every lead you chase may cost a survey visit. That travel and time is a real cost on any platform, and it falls hardest on MyBuilder and Bark, where several builders respond to the same job.

Screen before you travel. A five-minute call to confirm scope, budget range and timeline filters out customers who are checking feasibility rather than ready to build. For larger projects such as extensions and loft conversions, a survey fee that is refundable against the contract filters out the casual enquiry, while smaller jobs usually need a free visit to stay competitive. State your survey policy in your first reply.

Respond within the hour where you can, mention specifics from the customer's description, and propose a time for the visit. A reply that shows you read the brief wins more than a generic offer to call. Follow up a quote after a day or two, because customers comparing builders often choose the one who showed the most interest. Do not undercut to win early reviews. A large project priced below cost loses money that no review repays.

Sources: MyBuilder: Tradesperson sign-up (checked October 2026), Bark: Pricing for sellers

FMB, CSCS and Other Credentials That Win Building Work

Credentials separate builders on a profile. Checkatrade vets the businesses it lists, and Checkatrade's support pages describe the checks it makes. The Federation of Master Builders (FMB) adds an independent trade body that homeowners recognise from consumer guidance, and its find-a-builder directory brings enquiries from customers who sought out a member. Show your FMB membership, CSCS cards, insurance details and any warranty scheme on every profile and quote.

Builders targeting public sector or commercial work register with Constructionline or CHAS and apply to local authority and housing association approved contractor lists. These need a health and safety policy, insurance and qualifications, and they lead to maintenance, void refurbishment and adaptation contracts that are steadier than consumer leads. A Houzz profile with strong project photography suits design-conscious customers planning larger renovations.

Sources: Checkatrade: Getting jobs through Checkatrade, Federation of Master Builders, Constructionline, CHAS, Houzz: Pro profiles for UK businesses

Alternatives to Paid Lead Platforms for Builders

A complete Google Business Profile with recent project photos and a steady flow of reviews brings local building enquiries at no cost per lead, and homeowners usually start there. Referrals from past customers, architects, surveyors and estate agents are the highest-quality work a builder gets, and a habit of asking "do you know anyone planning similar work?" at the end of every job costs nothing. A site board on a long project and leaflets near completed jobs reach neighbours who can see your work.

Use a platform to fill the diary while this builds. Starting out, MyBuilder or Bark lets you test lead quality without a standing fee. Once you hold a good review base, Checkatrade's directory suits larger projects. Many established builders keep one directory presence and use a marketplace only to fill gaps. Creating a business and being listed on Tradehand is free, there is no fee per lead, and Tradehand takes 5% of each payment taken through it, card fees included. Paid plans are optional: Paid plans from £19 a month, billed yearly.

Which Platform Fits Which Building Business

Building businessStart withThen
Sole trader or new businessMyBuilder or Bark, plus Google reviews on every jobMeasure cost per job won over three months
Small team with gaps to fillCheckatrade profile with strong reviews, FMB shownAdd MyBuilder only for gap-filling
Targeting large contractsReferrals, architects, Google Business Profile, FMBKeep a platform for smaller gap-filling work only
Commercial and public sectorConstructionline, CHAS, approved listsConsumer platforms are not the route

Sources: Checkatrade: Pricing (checked October 2026), MyBuilder: Tradesperson sign-up (checked October 2026)

Sources and references

Blake Folgado

Blake is a co-founder of Tradehand, a UK trades marketplace More from Blake

Frequently asked questions

Is MyBuilder worth it for builders?

It can be, especially when starting out or filling gaps between larger projects, because it is free to join and you pay a fee for the customer's contact details only when you are shortlisted. Response speed is the biggest factor in converting, so track cost per job won for three months before deciding.

Is Checkatrade worth it for a building company?

Checkatrade suits established builders with strong reviews who respond quickly, particularly on larger projects. Its Growth tier is priced by trade, postcode areas and yearly lead volume, so get your own quote and compare it with what the leads in your area are worth.

What replaced Rated People for builders?

Rated People is now part of Checkatrade Group. Its memberships are closed and its leads go to Checkatrade tradespeople, so builders who want that audience look at Checkatrade.

Should I advertise on Bark as well as the main platforms?

Bark is worth a two to three month trial if you can answer extra leads. It charges credits for each introduction with no commission, so compare your cost per booked job there with your other platforms before allocating budget.

Should I charge for surveys on building leads?

For extensions, conversions and large refurbishments, a survey fee that is refundable against the contract is reasonable and filters out casual enquiries. For smaller jobs a free visit is expected. Say which applies in your first reply and screen scope by phone before you travel.

Do these platforms work for commercial building contracts?

Not particularly. They are consumer platforms. Commercial and public sector work comes through Constructionline or CHAS registration, local authority approved contractor lists, and direct relationships with developers, architects and main contractors.

What is the best alternative to paid lead platforms for builders?

A complete Google Business Profile with project photos and reviews, plus referrals from past customers, architects and estate agents. Both cost nothing per lead, and FMB membership adds a credential homeowners recognise.

Get on with the work.

Spend less time on admin and more on the work you love.

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