Free Missed Call Revenue Calculator
Find out how much revenue you lose every year to unanswered calls, and what it would take to win it back.
Your report
Fill in the details on the left and hit Get my report, and your personalised report appears here.
Every call that goes to voicemail is a job that might go to the next trade on the list. Enter your weekly calls, how many go unanswered, and your average job value, and this calculator estimates the revenue slipping away each year, with a plain-English breakdown of what to do about it.
How to use the Missed Call Revenue Calculator
- Enter how many calls your business gets in a typical week; check your phone log if you're not sure.
- Add how many of those go unanswered or to voicemail. Be honest: calls while you're up a ladder, driving, or mid-job all count.
- Enter your average job value, the typical amount you invoice for a single job.
- Get your report. It estimates the annual revenue you're losing to missed calls, based on how many callers never call back.
- Use the figure to decide whether having every call answered would pay for itself, whether that's you, someone you hire, or an assistant like Tradehand's picking up while you're on the tools.
How the Missed Call Revenue Calculator works
The maths is simple once you accept the uncomfortable part: most people whose call isn't answered don't leave a voicemail and don't call back; they ring the next trade on their search.
- 4 missed calls a week × 52 weeks = 208 missed calls a year.
- Only 23% of consumers say they'd keep trying a business that doesn't answer promptly (Moneypenny/Censuswide survey of 5,001 UK consumers, Jan 2026), so treat most of the other ~77%, roughly 160 calls, as callers you never hear from again.
- Win one in three of the jobs you quote (33%) → ~53 lost jobs.
- 53 lost jobs × £600 average job = about £32,000 of revenue gone to voicemail.
The numbers swing hard on your win rate and job value; the calculator uses your figures, not these examples. Even halving the estimate, a few missed calls a week is usually thousands of pounds a year.
Typical UK benchmarks
- Callers who won't leave a voicemail
- 69% of callers who reached voicemail declined to leave a message and hung up instead (Moneypenny Small Business Call Report, 2017)
- Consumers who'd persist after no answer
- Only 23% of consumers say they'd keep trying a business that doesn't respond promptly, versus the 77% of business owners who assume they would (Moneypenny/Censuswide survey of 5,001 UK consumers, Jan 2026)
- Calls missed at peak working hours
- Sole traders and micro-businesses miss 35-40% of calls during peak working hours, when the owner is on the tools (Moneypenny, 2023 study)
See it in your business.
Frequently asked questions
How much does a missed call really cost a tradesperson?
It depends on your job value and how many calls you miss, but for most trades it runs into thousands of pounds a year. A plumber missing four calls a week with a £600 average job can lose £20,000-£40,000 in a year once you account for the callers who never call back. The calculator works it out on your own numbers.
Don't people just leave a voicemail or call back?
Mostly, no. Moneypenny's Small Business Call Report (2017) found 69% of callers who reached voicemail hung up without leaving a message. And when Moneypenny/Censuswide surveyed 5,001 UK consumers in January 2026, only 23% said they'd keep trying a business that didn't respond promptly, well below the 77% of business owners who assumed customers would persist. A missed call is usually a lost job, not a delayed one.
Why do tradespeople miss so many calls?
Because you're doing the actual work. You can't answer the phone while you're wiring a board, under a sink, or driving between jobs. That's not a failing, it's the nature of the trade. The problem is that customers calling around don't wait; they move on.
What's the cheapest way to stop losing these jobs?
Options range from a call-answering service to a family member taking messages, to an assistant like Tradehand's that answers every call, captures the job details, and texts the customer back. The right choice depends on your call volume, but the calculator shows the revenue at stake so you can see what's worth paying for.
Is answering every call actually worth it?
Compare the annual figure this calculator gives you against the cost of answering calls. If you're losing £20,000 a year to voicemail, a service that costs a few hundred pounds a month and recovers even half of it pays for itself many times over. For most trades the sum is not close.
How does Tradehand help with missed calls?
Your Tradehand assistant answers every call, text and email the moment it comes in, captures the job details, quotes the customer, and books the work, so a missed call never becomes a missed job. Get a free demo and we'll show you how it works on your own numbers.
